Free The Best American Crime Writing by Otto Penzler Page A

agencies,” saysRobert J. Hantman, a Manhattan lawyer whose firm specializes in fashion-industry litigation. “It’s outrageous.”
    Yet the names of fashion insiders who were deceived by SoHo Models, or willing to suspend disbelief, reads like the guest list for a Bryant Park runway show. This is a testament to the persuasive powers of Jason Itzler, 35, who got his start with a phone-sex service in Miami, then took aim at New York with SoHo Models. Armed with little more than the backing of two clueless investors from New Jersey, the lease on a soaring loft space in downtown Manhattan, and a bottomless capacity for generating hype, he succeeded beyond his most overheated fantasies. “I was surprised big-time,” Itzler says from the jail in Newark, New Jersey, where he has been held since August 2001. “I thought to myself, this is a field wide open to be taken over.”
    In many ways, he was right. Itzler blew into town at a time when fashion was in a slump. Budgets were being slashed; modeling agencies were downsizing. The charismatic agents who had presided during the glamour years had left the stage, replaced by joyless money managers. “There aren’t too many personalities in the business since Eileen Ford and I and a few other characters left,” laments John Casablancas, retired president of Elite. “The modeling scene is kind of dull.”
    Itzler saw it the same way, and he was determined to remedy the situation.
    Jason Itzler didn’t start out as a flimflam man. He didn’t even start out as Jason Itzler. He was born Jason Sylk in 1967, a nice Jewish kid from a good Philadelphia family. His mother, Ronnie Lubell, was a dark-haired beauty from Queens and “a bit of a Jewish Mafia princess,” Itzler says. He claims she gave him everything: brains, looks, charm, even his taste in women. “My mother was absolutelygorgeous” he says. “Growing up, everybody made comments about how they wanted to sleep with her. And if your mom happens to be drop-dead gorgeous and sexy, and you get comfortable interacting with that type of woman, those are the type of people you’re comfortable with.”
    Itzler’s father, Lenny Sylk, is the son of the founder of the Sun Ray drugstore chain. The Sylks lived outside Philadelphia in a 120-year-old mansion with an eighteen-car garage, a helicopter pad, and maids and butlers who attended to domestic chores. But Ronnie and Lenny’s marriage had unraveled by Jason’s second birthday.
    After the divorce, Lenny dropped out of the picture and Ronnie got custody of Jason. She moved back to New York, where she met and married a bankruptcy lawyer named Ron Itzler. A partner in the powerful Manhattan law firm Fishbein, Badillo, Wagner & Itzler, Ron raised Jason from then on. Jason would later acknowledge this by changing his name to Itzler.
    Jason Itzler was shuttled through a series of exclusive private schools. The only thing he recalls about his early academic years is his celebrity classmates: Mira Sorvino (“tall with big boobies”) and Brooke Shields (“really pretty, classy, and elegant”). Curiously, though, he left them behind and graduated instead from a public high school in Tenafly, New Jersey. “I wanted to experience the real world,” he explains.
    In 1985, Itzler enrolled at George Washington University. Born a Sylk, he had inherited expensive tastes. Now, living away from home for the first time, he felt liberated to indulge them—he drove a 280 ZX, appreciated fancy restaurants. To finance his lifestyle, Itzler says, he exploited the collegiate demographic in every way he could think of. He promoted fraternity keg parties and wet-T-shirt contests. He did a brisk business in fake IDs and scalped concert tickets. (“It was a little shady,” he admits.) And he dabbled in publishing. His most memorable title was
The World’s Greatest Pick-up Line
. Advertised in the back of
Rolling Stone
for $5, the book containedexactly one page, printed with a fill-in-the-blank