joy.
—Leonard S. Marcus
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Curious George A Publisher's Perspective
By any standard of publishing, the Houghton Mifflin children's list of 1941 was a very fine list indeed. About twenty books saw publication that year; six stayed in print for about two decades, three still remain. The list was the work of Grace Hogarth, one of England's great children's book editors, who had come to live in Boston during the war. She convinced the Houghton management that the house needed a children's book department, such as those that existed in many British and American firms. She started the department, trained Lee Kingman Natti to succeed her, and managed to publish some of America's classic authors and books before returning to England after the war.
On October 18, 1940, Grace wrote to H. A. Rey in New York, saying, "I am, as you know, keen on all your books." But in a later letter she acknowledged that she had never seen Fifi, the original French version of Curious George. By modern standards, Ms. Hogarth moved with lightning speed. On November 7, she informed the Reys that she would give them a contract for four titles, with an advance of $1,000—probably one of the most well spent $1,000 in all of publishing history. "Keen," Grace Hogarth may have been, but she protected Houghton's finances with an eagle eye. H. A. Rey accepted the $1,000, but noted that it was "considerably lower" than advances he had received in England and France. By November 13, both the print run of Curious George at 7,500 copies and the price of $2.00 or less had been established. A week later the publication date of August 1941 had been set. Perhaps with a small list and few staff members, such decisions came even more quickly than would be possible in our high-speed technological age. Grace Hogarth would have preferred to publish Raffy (Cecily G. and the 9 Monkeys) first, but, as she wrote, "It has occurred to us that by 1942 the Nazis may be out of Paris, in which case we might be able to buy sheets of Raffy from Gallimard [the French publisher}." And therefore, Curious George became the first Rey picture book offered in the United States.
But it is only by happy circumstance that we can celebrate the birthday of George at all. He might well never have come into being. He was, after all, smuggled out of Paris on a bicycle as his creators fled the Nazis in 1940. Although Curious George was published to strong sales, three other 1941 titles, Holling C. Holling's Paddle-to-the-Sea. Virginia Lee Burton's Calico, and Richard Hubler's Lou Gehrig, all outshone George in book sales for many years. Laudatory but unexceptional reviews greeted the book; Horn Book called the saga "a satisfying funny book," but gave more praise to other titles, which have long since vanished from the canon of children's books.
In 1945, in fact, Curious George had sold negative-six copies; bookstores returned more than they bought that year. Many books with this kind of selling record have been and are still being put out of print at such a moment in their history. But Houghton continued to support the Reys and George through six more titles. Grace Hogarth and her successors had taken a shine to the insouciant little monkey, as had children themselves. Eventually, early readers of George began to pass down the books to their own children. In 1958 Curious George managed to sell over 10,000 copies in a year for the first time. Today, close to 25 million copies of the Curious George titles are in print. Few children's books ever stay in print for a decade. At six decades, George's story remains more vital than most that will be brought into print this year.
As human beings, the Reys were as remarkable as the character they created. Hans was a genius with children. I once saw him entertain an auditorium with probably five hundred children brought in by school bus to Boston for the day. I could have heard a pin drop as he drew and talked, a man as modest and gentle as his