raised
Playboy
above the murky strata of any then-existent ânudieâ magazines. In its own bizarre way,
Playboy
was as American as apple pieâif not exactly mom.
Playboyâs first issue, December 1953.
The magazine became an immediate successâa 1950s phenomenon. Hefner, often working 36 hours at a stretch, still found time to play, often in the company of Victor Lownes III, the magazineâs suave promotion director, whom Hefner had befriended in 1954. Far more than his boss, Lownes was a bona fide playboy, the embodiment of the carefree, pleasure-driven bachelorâs lifestyle espoused in the pages of the magazine. By the late 1950s, both men had recently shed their wives and family ties, and Lownes introduced the workaholic Hefner to an after-hours nightlife.
La dolce vita
, Chicago-style, for the two newly sprung men-about-town centered around a handful of supperClubs: The Black Orchid, Chez Paree, The Cloisters. Cool jazz, hip young comedians and easy intimacy.
One night in 1958, Victor Lownes stopped by one of his regular haunts, the popular Near North Side nightclub The Cloisters, owned by Shelly Kasten and Skip Krask. There, he first encountered a local model and former Miss Chicago runner-up named Bonnie Jo Halpin. B.J., as her friends call her, remembers locking eyes immediately with the handsome, boyish 32-year-old Lownes.
âVictor just stood at the bottom of the stairs smoking and looking up at me. He made sure the party I was with got a good table. It was a great jazz jointâdeep, dark and smokyâwhere you could hear the Ramsey Lewis Trio and see a new comedian, Lenny Bruce. When I went to the ladiesâ room, the woman who was with Victor followed me in and told me he wanted to meet me. I asked her how she felt about that and she said, âIf you say Yes, I get a raise. I work for him.â
âWhen I stopped by his table, he introduced himself as Victor Lownes III and asked if he could call me sometime. He also told me he worked for
Playboy
. I didnât know what that was. On my way home that night, I stopped and got a copy of the magazine. I thought, âOh, my God Almighty!â
âWhen Victor called me, I told him, âIâm Catholic and I live at home with my mom and sister. I just canât do that.â He said, âI wasnât going to ask you to do
that
. I was just going to ask you out to dinner.â
âThe first night he took me out, I wore a polo coat, saddle shoes, a plaid skirt and a sweater because I didnât know where we were going. He took me to the Pump Room! I said, âVictor, Iâm not dressed properly for a place like this. Everybodyâs in low-cut dresses and gowns.â He said, âYouâre just fine.â Artichokes! Oysters Rockefeller! Wow. When Victor asked me what I wanted to drink, I said, âIâd love hot chocolate.â He said, without missing a beat, âHow do you want that, with a lot of milk? A lot of sugar?â I said, âAs rich as you can make it.â It came with lots of whipped cream.â
Lownes swept Halpin off her feet. She was in love, but she couldnât âgo all the way.â She stopped seeing him, but five months later he called to take her out to dinner. âI told my mom I was staying with a girlfriend for the night and went to a dime store to buy a little nightgown. I just wanted to be with him. We went out to dinner and then went back to his apartment. Well, I stayed in the bathroom forever and then finally ran out and jumped into his bed. My heart was racing; no one had told me about sex.It wasnât long before he screamed, âOh, my God, youâre a virgin!â He figured Iâd been around because I was a model. I was 18 years old.
Victor Lownes and Bonnie Jo Halpin, 1958.
âThe next morning I remember getting on a bus thinking, âEverybody knows I just had sex. Iâm a woman.â â
Halpin moved in with