when Bush was president, he decided we should play a determining match. "You pick a partner and I pick a partner," he said, "and we'll finally settle it." So who does Bush recruit? The pro from his country club! He's president of the United States, and this is the best he can do? What a gentleman! He wants to win, but doesn't want to destroy me. Who do I recruit? Rod Laver, who was then living somewhere in California. We played at Bush's house in Kennebunkport. Laver walks out. The president says, "Oh, my God. It's Rod Laver! The greatest tennis player ever! I am so excited to meet you!"
"Tell you what," Bush said to Laver. "You be my partner."
I said, "No, Mr. President. He will not be your partner. He is my partner. You have already chosen your partner. The pro from your club."
As we walked out on the court, Laver said to me, "Do you want to let him win?"
"No," I said, "I want to beat him."
"How bad?"
"Bad."
"Okay," said Laver, "here is what we are going to do…"
And he explained how he would control each point, setting the ball up a foot or so in front of my racket. I just had to slam it home.
We took a picture at the end of the match. It's the president, posed as if dead on the court, with me and Laver standing over him, grinning.
All the King's Men
I have always been a believer in relationships, in strength in numbers and flying in a pack, which is why, in 1963, I combined my business with the businesses of two friends to form Management Three. It was me, Bernie Brillstein, and Marty Kummer. I had some acts, the biggest being Jane. Bernie had some acts, the biggest being Jim Henson and the Muppets; Marty had some acts, the biggest being Jack Paar. Together, we figured we could take over the world. Bernie died in 2008, Marty before that. More than friends, these men were family. I loved them. If you work with people you love, which, of course, is not always possible, the hard times become an epic adventure. If Bernie was around, he would tell you about the office we rented at Fifty-fifth and Lexington Avenue. He would tell you about the hundreds of nights we spent out in the city, in the nightclubs and dives, the cocktail tables crowded with martinis. We searched every nook and cranny for talent. I had set myself up as the outside man, the public face of Management Three, who had to be kept in good suits and luxury, as our potential clients would judge the health of the company by my appearance. I bought myself a Rolls-Royce and hired a driver, though I could not afford them. I figured it was all about appearance, perception, as the man who rides in style often rides away with the big contract.
Bernie went to Los Angeles to open a West Coast office. Then I went out. This is when I made the full-time move to LA. Within a few years, I moved into the house that I have called home ever since. LA was wildly exciting in those years. The last of the old moguls were still around, as were the stars of Hollywood 's Golden Age. Jimmy Stewart, Cary Grant, John Wayne, Rita Hayworth, Gene Kelly-I would come to know them all. People think New Yorkers of my generation, their memories swollen with egg cream and stickball and whatever, long for those old neighborhoods, but that is not true. What we miss, if anything, are the people, the world when it was crowded with crucial players. As for the place, I have always believed the West Coast has it over the East Coast in every way. Going from New York to LA, with its palm trees and swimming pools and white houses and green hills and Santa Ana winds, was excellent in a way it is hard to express. It was like stepping from the orchestra pit of the theater on Fordham Road in the Bronx up onto the screen. Things started to cook as soon as I was settled in LA. There were meetings, deals, parties, signings, but all of this was really just the prologue before the great early triumph of my career-the success that would make everything else possible.
I was in bed, Jane at my side. I always