The Art of the Pimp: One Man's Search for Love, Sex, and Money

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Authors: Dennis Hof
manager.
    When I first met Dennis, I immediately fell in love with him. He has charisma and a certain aura. Over the years he became my best friend and there’s nobody in my life I’ve been closer to.
    I’d never had any experience with prostitutes or brothels, and it was quite an adjustment. Back then some of thegirls were pretty rough. The Moonlite was known as the ‘”drug brothel,” and Dennis wanted to change that, but you can’t just walk in and get rid of your entire stock — we had a lot of troubled girls, and it was hard to keep them in line.
    I remember one day one of the girls went off to a room to negotiate with a client. I’d usually give them five or six minutes to close the deal, but she was taking longer and her door was closed. So I opened the door and she was giving the guy a blow job without a condom, and there was money on the bed. She was so startled she bit down on the guy’s dick and blood went everywhere. I was completely traumatized.
    Dennis was furious. He took her belongings, packed them into a couple of big green garbage bags, and tossed them over the fence. You could see how it affected the other girls. Dennis was telling them straight up that he wasn’t going to tolerate liars and thieves. He didn’t tolerate drugs, either, and the girls got the message pretty quick. If a girl had a drug problem, he would talk to her about it and try to help. He always wanted to give her another chance to stay at the ranch, to deal with it so she could continue to be part of the family.
    But after two years I left. It was too emotionally exhausting. The girls would come to me with their problems and I became sort of a mother figure. Many of their stories made me very sad. A lot of them had no one else in the world. I would look at these girls and feel bad because they were so lost and alone. It would have been easier not to get involved, to not to listen to their stories, but in those days I still hadn’t learned how to do that.
    • • •
    After a business I started with my husband failed, Dennis called me and asked, “What do I have to do to get you back?”
    I said, “How about a paycheck? That sounds really good right about now.” So I came back to the BunnyRanch that very week. I’d only been gone a short time and he’d already been through probably half a dozen managers.
    You have to be tough to do this job. It’s not all sweetness and light. We have the best girls in the business, but they can turn on you and on each other. It’s a hard job. Every day is a party for the client, but it can be hard on the girls, both physically and psychologically. The lineup alone can be really hard on them. Client after client comes in and the new girl doesn’t get picked, and she begins to feel bad.
    • • •
    Dennis always talks to the girls about attitude. Everybody likes a pretty girl, but if you’re a fun girl, well, that’s even more important. Dennis came up with the line: “It’s not just sex, it’s an adventure.” And he’s right. The client is interested in sex, but he’s more interested in a girl he can talk to, a girl where it might turn into something bigger. Most of the girls have regular clients, and they develop relationships. The guys show up and it’s like they’re here for a date.
    • • •
    A lot of the girls aren’t very good with their money because they’ve never had this kind of money before. Dennis brings in financial advisers from the local bank or a realtor so the girls learn about saving and investing and home ownership. It seems almost counterproductive. If they make good money and they blow it, they have to come back for more, and that’s good for business. But Dennis isn’t just about business. He really is a father figure to these girls. Dennis isout on the floor every day reminding the girls that they can make their dreams come true. People think he’s a certain type of person because he owns several brothels, but he’s really a sensitive,

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