Free Man 2.0 Engineering the Alpha by John Romaniello Page B

inadequacy, or duty to family or a loved one. In the case of modern man who is seeking to become the Alpha (that’s you), refusal stems from the fear of inadequacy.
    Within every man lives the anxiety that he may not be able to complete the journey. And as a result, he refuses to take the first step.
    Our goal is to provide you with enough evidence to rid you of fear and give you the confidence to move forward on this journey. But be warned, heroes who refuse the call are often met with consequences. As you’ll see, failure to step out of your Ordinary World can lead to catastrophic health changes that will lessen the value and enjoyment of your life.
    By accepting the call, you spark a form of mental rebirth: it’s the death of your former beliefs, your former self, and the first step into a larger world.
    Sounds deep—but isn’t this what you’re looking for? Because what we’re offering is a new body, a new life, and something better than what you’ve always had.
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    YOU DON’T KNOW WHAT YOU DON’T KNOW
    Guys aren’t great when it comes to talking about emotions and feelings. Which is why we’ll admit something important and vital to this program: change isn’t easy. The act of change isn’t some simple process of just shifting behaviors. There are psychological barriers that are connected to every change you ever make, which makes it harder for you to follow through with your intentions. And the more dramatic the changes, the more intense the psychological push to revert back to your previous tactics.
    Consider this script; it’ll probably sound familiar to you. Here’s what happens when most guys start a new workout and diet. When they receive the new program, they start out excited. But after the initial excitement wears off, they inevitably make slight adjustments and only do the exercises they’re good at. It can be something small, like doing a seated shoulder press instead of a standing barbell military press. That’s just how men are programmed.
    These seem like small, inconsequential decisions, but these changes are really just the first step toward failure.
    So why does this happen? Because you haven’t had the benefit of knowing the specific decisions that were separating you from Alpha status. In the best case, guys realize there’s something preventing them from the pinnacle of their development. But in most cases, guys don’t know that at all. They don’t even realize that they have the potential to be something more than what they are. They don’t realize that there is a way to get there. And they certainly don’t know how to go about it.
    Here’s the funny thing: men’s frustrations are almost universally the same. And that’s because they are all still playing in the Ordinary World. It’s time to leave for a new game.
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    LIES, MYTHS, AND WHY MEN ARE FAT
    If we are to engineer the Alpha, we must take steps. And the first of those steps is to discard old beliefs. And the best way to do that is to find a consistent approach and to discard the fallacies. You need to drown out the noise.
    We realize that it’s not as easy as it sounds. You have half of the experts saying one thing and the other half saying something else. Case in point: You have the vegans saying that you shouldn’t eat any animal product whatsoever. On the other hand, you have the paleo people saying that the key to a long and healthy life is feasting on the tasty flesh of dead creatures on a daily basis. The result: you’re left really confused and inevitably trying a little bit of everything . . . and only getting fatter and more unhealthy each year.
    All these disparate beliefs cause confusion. So to make it easier, we’re going to outline the three steps you need to follow to make it realistic for you to stay on one plan and one track.
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    1. Cut through the noise so you can answer the call.