Free 5 Easy Steps to Make Your Website Your #1 Employee by Steve Johnsen Page B

range of types of website neighbors: do you want your site to live next to a website containing explicit language or graphics, a website that has malware, or a “spam” site ? Trust me: you don’t.
    You also want to consider the number of neighbors you have in your host neighborhood. There is an area of my city where a lot of housing has been recently developed, and there’s only one major service street in and out of that area. The traffic in the mornings is horrendous!
    It’s the same with your website. You r site can be on a computer with 3,000 other websites, 10,000 other websites, or you can be on a computer with 5 other websites. Have you ever had 20 programs open on your computer and everything starts to slow down? That’s essentially what happens when there is too much hosted on one server. How much faster and more responsive is your website going to be if there is a smaller number on that server? The answer is, much faster. And that speed of retrieving your site directly impacts your users’ experience on your website.
    When a search engine indexes your site, they will pull up all of your web pages in a few seconds. If your server can’t handle the load, the search engine will simply go away and try again some other time…maybe. Having a web host that offers dedicated resources to serving up your web pages goes a long way toward helping yo u get a good ranking on Google.

    No Free Lunch
    Watch out for web hosting providers that offer “unlimited” services , such as unlimited disk space, unlimited bandwidth, etc. Disk space, bandwidth, and CPU cycles cost the hosting company money. Therefore, the only way a hosting company can be successful offering “unlimited” services is if all their customers are not! There’s no such thing as a free lunch.
    A buffet restaurant can offer “all-you-can-eat” because there is a limit to how much any person can eat in one sitting. A successful website, though, can use 100,000 times the bandwidth than that of a failed website. Know this for certain: If your website becomes successful and starts to use a lot of resources, the “unlimited” hosting provider will ask you to upgrade or simply shut down your site. And, meanwhile, the rate-limited service will hurt your chances of being successful in the first place.
    Best advice: Pay more for a hosting service that provides a fixed amount of disk space and bandwidth that is all yours to use , like this one from Cloud Mountain Marketing: http://number1employee.com/services/web-hosting/

Action steps
    When you go about building your website, you must prioritize making it technically effective at its very foundation. If you don’t, the rest hardly matters. Take the following steps as you go about creating your website.
    Make sure your HTML code is readable to humans. That’s the best way to ensure it will be readable to the search engines.
    Refer back to the discussion on title tags and meta tags in this chapter. The rule of thumb is, make sure your title tags and meta tags relate to the actual content on your website, and don’t be repetitive page after page. Each page’s content is unique, and your titles and meta tags should reflect that.
    Regarding keywords, the main message is, choose your words carefully! Again, refer to the tips administered in this chapter: you must work with someone who knows how to choose keywords, and/or become educated on key word research yourself.
    Remember that “where you live” matters. Choose where your website is hosted carefully, because it matters.
    Now you’ve been versed in what it means to have a technically sound website. This knowledge, if used, is powerful. I hope this has dispelled some myths and solved some mysteries. In moving forward, it’s simply a matter of sticking to the action steps, and applying what you now know—so you can create a website capable of making money for your business.

Chapter 9. Putting It All to Work
    Now we’ve seen that you can have a