comes up again and again in their remarks is the idea of consistency over time .
For instance, I’ve heard of chefs who grew up watching Julia Child on television and remained fascinated with cooking into adulthood. I’ve heard of investors whose curiosity about the financial markets is as keen in their fourth or fifth decade of investing as it was on their very first day of trading. I’ve heard of mathematicians who work on a problem—the same problem—day and night for years, without once deciding, “Oh, to heck with this theorem! I’m moving on to something else.” And that’swhy the questions that generate your passion score ask you to reflect on how steadily you hold to goals over time. Is passion the right word to describe sustained, enduring devotion? Some might say I should find a better word. Maybe so. But the important thing is the idea itself: Enthusiasm is common. Endurance is rare.
Consider, for example, Jeffrey Gettleman. For about a decade, Jeff has been the East Africa bureau chief for the New York Times . In 2012, he won the Pulitzer Prize for International Reporting for his coverage of conflict in East Africa. He’s a bit of a celebrity in the world of international journalism, widely admired for his courage to pursue stories that put his life at risk and, also, for his willingness to unflinchingly report events that are unthinkably horrific.
I met Jeff when we were in our early twenties. At the time, both of us were pursuing master’s degrees at Oxford University. For me, this was before McKinsey, before teaching, and before becoming a psychologist. For Jeff, this was before he’d written his first news story. I think it’s fair to say that, back then, neither of us knew quite what we wanted to be when we grew up—and we were both trying desperately to figure it out.
I caught up with Jeff on the phone recently. He was in Nairobi, his home base between trips to other parts of Africa. Every few minutes, we had to ask each other if we could still be heard. After reminiscing about our classmates and trading news about our children, I asked Jeff to reflect on the idea of passion and how it had played out in his life.
“For a very long time, I’ve had a very clear sense of where I wanted to be,” Jeff told me. “And that passion is to live andwork in East Africa.”
“Oh, I didn’t know—I assumed your passion was journalism, not a certain area of the world. If you could only be a journalist or only live in East Africa, which would you choose?”
I expected Jeff to pick journalism. He didn’t.
“Look, journalism is a great fit for me. I’ve always gravitated towards writing. I’ve always been okay being in new situations. Even theconfrontational side of journalism—that speaks to my personality. I like to challenge authority. But I think journalism has been, in a sense, a means to an end.”
Jeff’s passion emerged over a period of years. And it wasn’t just a process of passive discovery—of unearthing a little gem hidden inside his psyche—but rather of active construction. Jeff didn’t just go looking for his passion—he helped create it.
Moving to Ithaca, New York, from Evanston, Illinois, Jeff, at eighteen years old, could not have predicted his future career. At Cornell, he ended up majoring in philosophy, in part because“it was the easiest to fulfill the requirements.” Then, the summer after freshman year, he visited East Africa. And that was the beginning of the beginning: “I don’t know how to explain it. This place just blew my mind. There was a spirit here that I wanted to connect with, andI wanted to make it a part of my life.”
As soon as he got back to Cornell, Jeff started taking courses in Swahili, and after sophomore year, he took a year off to backpack around the world. During that trip, he returned to East Africa, experiencing the same wonder he’d felt the first time he visited.
Still, it wasn’t clear how he’d make a life there. How did