The Brand

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Book: The Brand by M.N Providence Read Free Book Online
Authors: M.N Providence
Tags: América, South Africa, sex and shopping
expressed no desire to make a foray into the recording
industry, and both camps distanced themselves from this blatant
fallacy.
    Her second biggest sponsor was part of a
conglomerate that also owned one of the major TV networks in
America. This sponsor suggested the continuation of the Jansen
Vermuelen brand by creating a role for her in the TV network’s hit
comedy series that was in its fourth season and going strong.
Discussions ensured between the sponsor’s executives, the network’s
executives, and Miss Vermuelen and her people, culminating in the
creation of a role for her in the comedy show that was based in New
York. The writers were brave enough to introduce her character in
the storyline as “Jansen Vermuelen”, the young tennis star who was
recuperating from a wrist injury and was currently dating one of
the characters in the show, a thirty-something who had been unlucky
in love but was baffling his friends and earning their envy by
being loved by a young, beautiful millionaires. The network put
Jansen through coaching classes to prepare her for her debut acting
role, such that when she first appeared in front of the cameras she
handled herself with a confidence worthy of praise. Because she was
acting in a cameo role, she was using her natural, South African
accent, which the audience found to be both funny and sexy. Her
addition to the show also gave the writers more leverage to come up
with new material. On the first night that she joined the cast of
the network’s premier comedy show, the ratings shot up. In the six
weeks that followed before the end of the show’s fourth season, it
was the most watched comedy series in all of the major networks in
America.
    And Brand Vermuelen grew.
     
     

Chapter 10
     
    The Chris Woodyard film did for Joelyn Smith
more than she had anticipated. It gained her recognition by the
Hollywood elite; it earned her the respect of honest-to-God
operators in the film industry; and it courted for her the envy and
jealousy of some sections of general society. To reinforce her
standing as a force to reckon with in showbiz, she decided to
exploit her new-found fame to the fullest and record songs to be
released as soon as possible. She made contacts and, enabled by her
inexhaustible financial resources, managed to book recording
sessions with the best Hip Hop and pop producers in the game. She
worked with some at studios in Burbank, California. She went to
Atlanta to record a song with an RnB/Hip Hop producer of note based
there. She flew to New York to work on the rest of the album, and
over time met some of the most talented minds in the music
industry.
    While working on her music project, Joelyn
went to Hawaii for two days at the request of GQ magazine for a photo shoot. She also appeared on
the cover of Vogue , shot in
New York. In an interview with the widely distributed publication,
Joelyn confirmed the rumors that she was working on a music album
and that it was being prepared for a December or January release.
When asked if the rumors that she had split from Byron Taylor were
true she replied in the affirmative. It was a small coup for the
magazine, because it was the first publication to get confirmation
on the subject of the Byron-Joelyn split from the horse’s
mouth.
    Besides being ostensibly in New York for
the Vogue shoot, she
was mainly there to meet one of the most-sought-after music talents
of all time, Raizer T.
     
    * * * * *
     
    Anthony Ryzor was a music phenomenon – some
preferred to call him a music genius – and a businessman. His
Wikipedia profile stated correctly that he was a rapper, a record
producer, a record company owner, an actor, a businessman and a
philanthropist. Without forgetting to note that the term
“businessman” was used to denote the twelve business units he had
under his ownership, a man with such a long and varied list of job
descriptions was very hard to pin down. Known affectionately to
close friends and family as Tony, and to

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