Amusing Ourselves to Death

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Authors: Neil Postman
Thus it provided the illusion, at least, that “the news” had a connection to something within one’s sensory experience. It created an apparent context for the “news of the day.” And the “news of the day” created a context for the photograph.
    But the sense of context created by the partnership of photograph and headline was, of course, entirely illusory. You may get a better sense of what I mean here if you imagine a stranger’s informing you that the illyx is a subspecies of vermiformplant with articulated leaves that flowers biannually on the island of Aldononjes. And if you wonder aloud, “Yes, but what has that to do with anything?” imagine that your informant replies, “But here is a photograph I want you to see,” and hands you a picture labeled Illyx on Aldononjes. “Ah, yes,” you might murmur, “now I see.” It is true enough that the photograph provides a context for the sentence you have been given, and that the sentence provides a context of sorts for the photograph, and you may even believe for a day or so that you have learned something. But if the event is entirely self-contained, devoid of any relationship to your past knowledge or future plans, if that is the beginning and end of your encounter with the stranger, then the appearance of context provided by the conjunction of sentence and image is illusory, and so is the impression of meaning attached to it. You will, in fact, have “learned” nothing (except perhaps to avoid strangers with photographs), and the illyx will fade from your mental landscape as though it had never been. At best you are left with an amusing bit of trivia, good for trading in cocktail party chatter or solving a crossword puzzle, but nothing more.
    It may be of some interest to note, in this connection, that the crossword puzzle became a popular form of diversion in America at just that point when the telegraph and the photograph had achieved the transformation of news from functional information to decontextualized fact. This coincidence suggests that the new technologies had turned the age-old problem of information on its head: Where people once sought information to manage the real contexts of their lives, now they had to invent contexts in which otherwise useless information might be put to some apparent use. The crossword puzzle is one such pseudo-context; the cocktail party is another; the radio quiz shows of the 1930’s and 1940’s and the modern television game show are still others; and the ultimate, perhaps, is the wildly successful “Trivial Pursuit.” In one form or another, each of these supplies an answer to the question, “What am I to do with all these disconnected facts?” And in one form or another, the, answer is the same: Why not use them for diversion? for entertainment? to amuse yourself, in a game? In The Image, Boorstin calls the major creation of the graphic revolution the “pseudo-event,” by which he means an event specifically staged to be reported—like the press conference, say. I mean to suggest here that a more significant legacy of the telegraph and the photograph may be the pseudo- context . A pseudo-context is a structure invented to give fragmented and irrelevant information a seeming use. But the use the pseudo-context provides is not action, or problem-solving, or change. It is the only use left for information with no genuine connection to our lives. And that, of course, is to amuse. The pseudo-context is the last refuge, so to say, of a culture overwhelmed by irrelevance, incoherence, and impotence.
    Of course, photography and telegraphy did not strike down at one blow the vast edifice that was typographic culture. The habits of exposition, as I have tried to show, had a long history, and they held powerful sway over the minds of turn-of-the-century Americans. In fact, the early decades of the twentieth century were marked by a great outpouring of brilliant language and literature. In the pages of magazines

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