Charlottesville. We had hoped it would become a place for people to have conversations about food, and it did, but the character of those conversations was more often belligerent than convivial. How can you possibly think this restaurant is good/bad? How can you claim to know anything about food given that youâve never been professionally trained? And, most pertinently, why would you patronize an establishment that makes no effort to source its ingredients locally?
It was this last question that hinted at an answer to the earlier question. Any issues of pragmatism wrapped up in the local food movementâfresher produce, support for the local economy, reduction of energy consumption by shortening distances between producers and consumersâhave been moralized in the extreme, glorifying those who source and eat their ingredients locally and vilifying the rest.
To an extent, this is not surprising. Energy and the economy are powerfully charged, highly politicized issues. But it goes deeper than that. âLocalâ has come to be a synonym for other values as well. âHealthyâ is one. Weâre worried that food corporations are more concerned about the bottom line than our bodies, piping in all kinds of chemical preservatives and flavor enhancers to make sure we buy what they sell, such that it feels wiser to eat a local biscuit with local bacon than a corporate salad with foreign fruit. Is it actually healthier to do so? Maybe, maybe not. In the paraphrased words of one of our readers, âIf Iâm going to go prematurely, Iâll take a heart attack while eating a local breakfast sandwich over cancer from a fast-food salad any day of the week!â
This points to another modern synonym of âlocal,â which is âtrustworthy.â Local farmers could be engaging in all kinds of sadistic, immoral practices just around the bend, but we trust that theyâre not. Theyâre our neighbors and friends. Surely theyâre looking out for us more than the faceless executives just trying to make a buck. Right?
âSlowâ is another one. Many people talk about the âSlow Food movementâ and the âlocal food movementâ in the same breath. In this age of fast foodâand âfast casualââand instantaneous communication with people around the world, we are feeling agile but fatigued, connected but disconnected. Local food promises old(er)-fashioned techniques, fewer ingredients, a simpler and purer experience, with that guy over there who has some good chickens and that family over there with all the goat cheeseâproducing goats. Pull up a chair, my friend, and let me get you a plate of food. Weâll drink a beer from the brewery right around the corner and talk about old times.
Putting aside issues of whether fast-food salads really are carcinogenic, whether local farmers really care less about making money than corporate execs and all the other complex dynamics at play here, we can see in the good-natured debate between Portland locals and Charlottesville locals a contraction of the ever-expanding universe. We have now collectively realized the insane dream of being able to video chat with someone in the Himalayas in real-time, both of us drinking a Coke and eating chicken McNuggets. The spectacle of brand colonialismâwalking off a rickety plane in the middle of nowhere in a far-off country to see a Coke umbrellaâhas lost its luster, if it ever had any. The thing that is special about us is the thing you canât get anywhere else. The people, the food and drink, the history of this place and the experiences to be had right here and now. These are the knowable things, the raw materials of our very being, and they canât be bought or sold anywhere else.
âJed Verity
Charlottesville, Virginia
November 2013
Acknowledgements
This book is the result of the encouragement and opportunities given to me by Jed Verity and Erin