1096 the pope visited Limoges, Le Mans, Bordeaux, Toulouse and Montpellier, among other towns and cities, and presided over major councils at Tours in March 1096 and Nimes in July 1096, before finally returning to Italy. During this grand tour, he consecrated numerous churches and altars and lent his support to a massive ecclesiastical building programme, all of which served to engender an aura of Roman primacy. For a man probably now in his sixties, Urban demonstrated immense energy and resilience through these long months, but his efforts paid off. Seizing every possible opportunity to preach the expedition to Jerusalem, the pope drew enormous crowds, and a wave of crusading enthusiasm took hold. One eyewitness recalled the impact of his presence at Limoges:
We saw [the pope] with our own eyes and we were in the crowds of the faithful at his consecrations ... In a good sermon he encouraged the people standing there to take the road to Jerusalem. Thanks be to you, O Christ; for you watered the swelling com which grew from the seed sown by him, not only in our region, but also throughout the world.
The compelling impact of his words, the theatre of these mass rallies and the air of authority surrounding the papal office combined to produce a super-charged atmosphere in which many found it impossible to resist the crusading message. The full impact of Urban's preaching is revealed by the fact that a high proportion of the First Crusaders now known to us through historical record came from regions in and around the path of his campaigning trail. 7
Crusade recruitment was a central theme of Urban's extensive tour of France, and he made assiduous efforts to sponsor and cultivate the expedition launched at Clermont, all of which points to the fact that he did, to some extent, plan or anticipate the response to his initial preaching. The pope would, it seems, never have been content to allow the crusade message to languish in obscurity, nor would he have been happy for it to produce only 200 to 300 recruits. Urban knew that he was unlocking a powerful and compelling ideal in November 1095. But, even so, he was still surprised by the mercurial speed and astounding magnitude of the reaction.
The rapid spread of crusading fever can, in part, be explained by the fact that it was not just Urban himself who promoted the expedition after Clermont. He encouraged all bishops present at the councils of Clermont and Nimes to preach the crusade in their own dioceses. His preaching tour also stimulated a number of public assemblies at which the crusade was proclaimed in his absence, prompting frenzied masses to take the cross. At Rouen, the enthusiasm generated by one of these gatherings got so out of hand that it prompted a full-scale riot. At the same time, unofficial preachers also began to broadcast versions of Urban's appeal across Europe. Before long, the pope realised that he was in danger of losing control of the entire enterprise. Chief among his concerns was the knowledge that the crusade was spontaneously attracting thousands of recruits from a diverse cross-section of society - ecclesiastics, peasants, women and children, the old and infirm - and Urban had never intended or expected these non-combatants to become participants. In the autumn of 1096 he felt it necessary to warn the Latins of northern Italy and Iberia that 'we do not allow clerics or monks to [take the cross] unless they have permission from their bishops and abbots'. He went on to remind these bishops that they 'should also be careful not to allow their parishioners to go without the advice and foreknowledge of the clergy'. By this point, recruitment had obviously outstripped papal expectations and was threatening to tear Latin society apart at the seams. Zealous young men were abruptly deciding to desert house and home to join the crusade, prompting Urban to recommend in addition that they should not be allowed to 'rashly set out on such a long journey