to make a fortune. Hickman Price came to the Panhandle and said, well, if it's factory farms that are going to make the wheat pay here, let's get to it. He had made his money in films, but here, he told people, there were even bigger riches available. By 1929, he had fifty-four square miles, nearly 35,000 acres, wheat coming off the land like Model-Ts. It was the Henry Ford model brought to agriculture, he bragged, econ-o-me of scale. Do the math, friend. The movie man said he could produce his wheat for forty cents a bushel, and if it sold for $1.30, he
could bring in upwards of a million dollars a year. In five years' time, from 1924 to 1929, acreage in the Texas Panhandle that was plowed under for wheat grew from 876,000 to 2.5 millionâa 300 percent increase.
The boys down at DeSoto's, Uncle Dick Coon and all his card-playing cronies, told the Doc he should stop fooling around with cotton, and don't even try the oil bizâjust get himself a couple good years of wheat while the price was still decent. Maybe prices would fall, but they would have to take a mighty plunge in order for a wheat man not to make anything.
Even the last cowboys were giving up on grass. The James boys had been forced by bankruptcy to sell off a big section of their ranch outside Dalhart. They held onto another piece in the 1920s, between Boise City and Dalhart, but word had it that the land would soon be up for sale, in small lots. In desperation, Andy James tried to hit a vein of oil, to find one strike that would keep the family on the ranch. They borrowed again from a bank that already had taken back much of the ranch and hired out a drill that went down, two hundred, five hundred, a thousand, fifteen hundred, eighteen hundred feet until the drill bit snapped and still no oil to save the James boys. Bam White wandered over to the James ranch, watching with other cowboys as the last place to run cattle on a big range of God's best sod went to the bankers. Bam never made it past second grade, but his instinctual smarts told him it was not rightâall this good grass going underâand he wondered how it had come to this for a cowboy in the country meant for men on horses. Andy James looked so sad then, a broken man in a time of fast fortunes. He shook his head and wiped his brow, his face all leathered from the sun and wind, his powerful shoulders held stiff, and sometimes just said nothing at all. Or he kicked the ground and cursed, looking out at the tractors tearing up the grassland, even in the darkness, using headlights.
This grass was never meant to be plowed, James told his fellow cowboys, drinking black coffee that the boys would lace on occasion with hooch. It wasn't never supposed to be nested or cut up. Cattle could fatten so easy on the bluestem, and it was a shame it couldn't pay anymore. A goddamn shame. The grass was pure biomass; an
acre, without help, could bring a rancher two thousand pounds of forage for his cattle, a single section added up to more than a million pounds of nature's finest food for herbivores. A decade earlier, at the start of the Great War, the James brothers had the biggest working ranch left in the Panhandle, over 250,000 acres spread north into Cimarron County and west into New Mexico. But even then the end was drawing near, with beef prices falling on surplus cattle after the plains was stocked with too many animals. The cattle era had lasted not even as long as the Comanche run of the land after their treaty was signed. People felt sorry for Andy James; he was heading out with history's backwash, poor son of a buck.
Uncle Dick Coon still kept a hundred-dollar bill inside one pocket, but he was making so much money the C-note was like small change. On his land outside of town, Uncle Dick raised prized bulls, for show and breeding. Inside of town, he owned the finest buildings on the main street, Denrock, including all the places that kept the juices flowing, like the DeSoto and a drugstore