when it began being called PIPA, and eventually SOPA.
So there was probably a year or two of delay there. And in retrospect, we used that time to lay the groundwork for what came later. But thatâs not what it felt like at the time. At the time, it felt like we were going around telling people that these bills were awful, and in return, they told us that they thought we were crazy. I mean, we were kids wandering around waving our arms about how the government was going to censor the Internet. It does sound a little crazy. You can ask Larry tomorrow. I was constantly telling him what was going on, trying to get him involved, and Iâm pretty sure he just thought I was exaggerating. Even I began to doubt myself. It was a rough period. But when the bill came back and started moving again, suddenly all the work we had done started coming together. All the folks we talked to about it suddenly began getting really involved and getting others involved. Everything started snowballing. It happened so fast.
I remember there was one week where I was having dinner with a friend in the technology industry, and he asked what I worked on, and I told him about this bill. And he said, âWow! You need to tell people about that.â And I just groaned. And then, just a few weeks later, I remember I was chatting with this cute girl on the subway, and she wasnât in technology at all, but when she heard that I was, she turned to me very seriously and said, âYou know, we have to stop âSOAP.ââ So, progress, right?
But, you know, I think that story illustrates what happened during those couple weeks, because the reason we won wasnât because I was working on it or Reddit was working on it or Google was working on it or Tumblr or any other particular person. It was because there was this enormous mental shift in our industry. Everyone was thinking of ways they could help, often really clever, ingenious ways. People made videos. They made infographics. They started PACs. They designed ads. They bought billboards. They wrote news stories. They held meetings. Everybody saw it as their responsibility to help. I remember at one point during this period I held a meeting with a bunch of start-ups in New York, trying to encourage everyone to get involved, and I felt a bit like I was hosting one of these Clinton Global Initiative meetings, where I got to turn to every start-up in theâevery start-up founder in the room and be like, âWhat are yougoing to do? And what are you going to do?â And everyone was trying to one-up each other.
If there was one day the shift crystallized, I think it was the day of the hearings on SOPA in the House, the day we got that phrase, âItâs no longer OK not to understand how the Internet works.â There was just something about watching those clueless members of Congress debate the bill, watching them insist they could regulate the Internet and a bunch of nerds couldnât possibly stop them. They really brought it home for people that this was happening, that Congress was going to break the Internet, and it just didnât care.
I remember when this moment first hit me. I was at an event, and I was talking, and I got introduced to a U.S. senator, one of the strongest proponents of the original COICA bill, in fact. And I asked him why, despite being such a progressive, despite giving a speech in favor of civil liberties, why he was supporting a bill that would censor the Internet. And, you know, that typical politician smile he had suddenly faded from his face, and his eyes started burning this fiery red. And he started shouting at me, said, âThose people on the Internet, they think they can get away with anything! They think they can just put anything up there, and thereâs nothing we can do to stop them! They put up everything! They put up our nuclear missiles, and they just laugh at us! Well, weâre going to show them! Thereâs got to