Benjamin Franklin: An American Life
leaped into the river, and swam back and forth to the bank using a variety of strokes. One member of the party offered to fund a swim school for Franklin. Wygate, for his part, “grew more and more attached” to him, and he proposed that they travel around Europe together as journeymen printers and teachers. “I was once inclined to it,” Franklin recalled, “but, mentioning it to my good friend Mr. Denham, with whom I often spent an hour when I had leisure, he dissuaded me from it, advising me to think only of returning to Pennsylvania, which he was now about to do.” 16
    Denham, the Quaker merchant Franklin had met on the voyage over, was planning to open a general store once back in Philadelphia, and he offered to pay Franklin’s passage if he would agree to sign on as his clerk at £50 a year. It was less than he was making in London, but it offered him the chance both to return to America and to become established as a merchant, a vocation more exalted than that of printer. Together they set sail in July 1726.
    Franklin had been burned in the past by his attraction to romantic rogues (Keith, Collins, Ralph) of dubious character. Denham, on the other hand, was a man of integrity. He had left England years earlier deeply in debt, made a small fortune in America, and on his return to England threw a lavish dinner for his old creditors. After thanking them profusely, he told them all to look under their plates. There they discovered full repayment plus interest. Henceforth, Franklin would find himself more attracted to people who were practical and reliable rather than dreamy and romantic.
    To perfect the art of becoming such a reliable person, Franklin wrote out a “Plan for Future Conduct” during his eleven-week voyage back to Philadelphia. It would be the first of many personal credos that laid out pragmatic rules for success and made him the patron saint of self-improvement guides. He lamented that because he had never outlined a design for how he should conduct himself, his life so far had been somewhat confused. “Let me, therefore, make some resolutions, and some form of action, that, henceforth, I may live in all respects like a rational creature.” There were four rules:
It is necessary for me to be extremely frugal for some time, till I have paid what I owe.
To endeavor to speak truth in every instance; to give nobody expectations that are not likely to be answered, but aim at sincerity in every word and action—the most amiable excellence in a rational being.
To apply myself industriously to whatever business I take in hand, and not divert my mind from my business by any foolish project of suddenly growing rich; for industry and patience are the surest means of plenty.
I resolve to speak ill of no man whatever. 17
    Rule 1 he had already mastered. Rule 3 he likewise had little trouble following. As for 2 and 4, he would henceforth preach them diligently and generally make a show of practicing them, though he would sometimes be better at the show than the practicing.
    On his voyage home, the 20-year-old Franklin indulged what would be a lifelong scientific curiosity. He experimented on the small crabs he found on some seaweed, calculated his distance from London based on the timing of a lunar eclipse, and studied the habits of dolphins and flying fish.
    His journal of the voyage also reveals his talent for observing human nature. When he heard the tale of a former governor of the Isle of Wight who had been considered saintly yet was known to be a knave by the keeper of his castle, Franklin concluded that it was impossible for a dishonest person, no matter how cunning, to completely conceal his character. “Truth and sincerity have a certain distinguishing native luster about them which cannot be perfectly counterfeited; they are like fire and flame, that cannot be painted.”
    While gambling at checkers with some shipmates, he formulated an “infallible rule,” which was that “if two persons equal

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