Free A Wife for Stephen by Valcine Brown Page B

moment, inspiration strikes Celeste, and she
thinks of an ad campaign for the fragrance company that
has recently approached Vines and Robert’s about doing a
work up for a new fragrance they were putting on the
market in early November.
“Jayla,” Celeste asks, “Did you bring your note pad?”
“Of course.”
“Great! Jot this down for me, will yah?”
Jayla reaches into her oversized handbag and retrieves a
spiral note pad and pen while saying with a smile, “And you
wonder why I carry such a bag with me when I’m with
you.”
Celeste begins to randomly dictate her ideas about a
campaign that will involve a series of commercials entailing
a woman’s intuition about men. It will entail several men
flirting with her, trying to ask her out and such, but she will
turn them all down. After her rejection, the commercial will
need to cleverly show why she turned them down and why
they were
unworthy of her
attentions.
The series will
culminate
with
her
finding her
ideal
man
and match,
knowing instantly that he is the one for her. They will wed
at the end of the campaign.
Just as Celeste comes to the end of her dictation, their
food arrives. With the arrival of their food, the talking goes
to a minimum as they both begin to hungrily devour their
food choices. After finishing their meal, Celeste pays the
bill, thanking the waiter for excellent service and tipping
him generously.
The walk back to the office, with the gentle afternoon
breeze
coming in
off
of
the
ocean,
is
soothing and
comforting, like a caress from God’s hand. The ladies walk
in companionable silence as Celeste continues to mull over
ideas for the campaign.
Entering their office, Jayla says, “I’m going to go to the
rest room then I’ll pick up the messages. After I transcribe
the notes from short to long hand, I’ll bring them in to
you.”
“OK.” Settling back into her black leather office chair,
with her feet crossed on her desk, Celeste closes her eyes
to
allow
her
mind to
visualize
the
commercials
more
vividly. Thinking out loud, as she usually does when she is
deep in thought, Celeste says, “The campaign goes hand in
hand with the name of the fragrance, ‘Intuition’. And with
what the director of the company has in mind, ‘a woman
who is smart, savvy, sexy, and independent, yet soft, and
alluring’. In short, an all-around diva.
Instead of a typical Paris, France, setting, although that
would add a romantic appeal, I want the footage to be shot
on US soil, so that the target audience, women ages 21 to
32 will be able to imagine themselves as the woman in the
commercial.
After
pitching the
idea
upstairs
and getting their
approval, we will need to begin holding auditions so that
the series will be under way by the scheduled time. I’ll need
to talk to the director and find out how many ads they
would like there to be in the series. I personally think it
should culminate two weeks before Christmas.”
Looking at her desk calendar she turns to the pages for
the month of November “With the ad breaking mid-week
the first week of November that leaves approximately six
weeks of ads. I think we should run each new ad for two
weeks with them overlapping each other by a week. So I
figure
six
ads
total.
Shot
in
different
parts
of
town.
Different approaches from men. Different classes of men.
And as a grand finale, we will launch with the Monday
night movie special, a mini series of commercial. All six will
play back to back. Now I will need to get on the phone to
the local network and find out if they have slot openings
available for such a feat.”
A knock on the door brings Celeste back to the present
time. “Here are the notes from lunch and the messages,”
says Jayla as she places the papers on Celeste’s desk.
“That was fast.”
“It’s been about 45 minutes,” says Jayla as she looks at
Celeste with a confused glance.
“Has it really? I’ve been thinking more about the new ad
campaign. I’m really excited about it. I