he declared, âIâll study electrical engineering, because power companies are the biggest customers of dâAnconia Copper.â For similarly practical career reasons, Rodgers would study the same thing; in fact, he earned a PhD in it. Francisco continued, âIâm going to study philosophy because Iâll need it to protect dâAnconia Copper.â For similarly practical reasons, Rodgers studies the philosophical underpinnings of capitalism, and devotes enormous energies to defending them and evangelizing for them.
This integration can be seen in the short list of Cypress Core Values on display in the headquarters building where Rodgers makes his office. They are an embodiment of Rodgersâs personal code.
We thrive on competing against the worldâs best.
We do not tolerate losing.
We are smart, tough, and work hard.
We tell the truth and donât make excuses.
We value knowledge, logic, and reason.
We admit to solve problems quickly.
We deplore politicians.
We choose âCypress winsâ over âlooking good.â
Rodgersâs basic logical premise is the concept that, in his own words, âFreedom is good, period. End of discussion.â He doesnât need economic arguments to accept freedom as a fundamental moral good, but he also recognizes that freedom and wealth go hand in hand. He cites empirical studies from the Fraser Institute showing a clear, direct, and universal correlation between objective measures of freedom and economic prosperity among the nations of the world. The freer you are, the wealthier you are as a society. Both are good things, and you canât have the latter without the former. Many of his battles in the arena of public opinion have centered around the misguided notion that somehow money is inherently bad, money corrupts, and money is the root of all evil.
Wearing his signature wire-rimmed owl-round glasses, Rodgers slips easily into his chairâand the conversation. He weaves a complex verbal tapestry from threads of amusing anecdotes and hard facts peppered with mild profanities, including his catchphraseââbullshit.â The experience is as entertaining as it is informative. Assertive but not bullying, persuasive without coming off as salesy, T. J. Rodgers glows with the gravitas found in those who are truly at ease in their own skin. When listening to Rodgers, you get the feeling heâs not trying to convince you of anything; heâs just calmly reciting the truth for those who choose to hear.
The Bad Boy of Silicon Valley
âIf you look at second row up, second one from the rightââThe Bad Boy of Silicon Valley,ââ begins Rodgers, pointing to an office wall with over a dozen framed magazine covers featuring him, âI got my picture on the cover of BusinessWeek for being the bad boy where I said we were losing to the Japanese because we had crappy quality and didnât manage our companies as well, and it had nothing to do with government subsidies, and government subsidies will only make it worse.â
Subsidies, or what T.J. refers to as âcorporate welfare,â are a hot-button annoyance for the 62-year-old CEO. He has testified before Congress against government protectionism and pork-barrel spending. He even wrote and published a âDeclaration of Independenceâ from corporate welfare, decrying a government tax burden totaling 35 percent of gross domestic product (GDP) and supporting major budget cuts, âeven if it meant funding cuts for my own company.â The proclamation was signed by nearly 100 CEOs, including Jerry Sanders of Advanced Micro Devices (AMD), Wilf Corrigan of LSI Logic, and legendary venture capitalist John Doerr of Kleiner Perkins Caufield & Byers. 3
âYou listen to the CEOs of the really big companies talk blather about free markets and you think okay, Iâm CEO, theyâre CEO, weâre brothers, we face the same challenges: