Free The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job by David Lindahl, Jonathan Rozek Page A

and type the word “backup” into the search box.
    Once you have edited your document, now’s the time to think about showing it to
    someone else to make sure it hangs together for fresh eyes.
    Just as you may careful y choose your friends, be careful about choosing your
    reviewers. You gain nothing from someone who’s unconditional y positive regardless of
    what you put in front of him or her. On the other hand, some people get hung up on style
    or on nit-picky details. Your reviewer should focus on whether your information is clear or
    confusing and whether it’s complete or not.
    You also do not need an expert on the subject matter just yet because that person
    could get too detailed too quickly. You’l get the expert opinions soon enough so, for now,
    simply make sure you’re on the right track.
    STAGE 3: DELIVER THE CONTENT
    You have the luxury of choosing from an astonishing array of ways to deliver your content.
    See Table 3.1.
    Wow! Do you see what I mean by “astonishing”? I hope you dog-ear this page and
    study it because, practical y by itself, that chart could make you a fortune.
    It’s al the rage in our green-focused discussions these days to talk about repurposing
    things, like the act of turning old tires into shoes and so on. Wel , you can do a much
    more profitable form of repurposing by taking the same content and converting it into
    products that are differentiated by their delivery media and also comprehensiveness.
    Let’s look at Table 3.1 in more detail. First, I want to point out that its title is a Rough
    Guide on purpose. There’s nothing carved in stone about it. For instance, you may see
    that a book is valued at up to $40. Wel , I once bought a book and DVD set from a
    bril iant fel ow and I gladly paid $5,000 for it. His knowledge and experience was so vast
    that it was worth that amount of money to have his limited-edition, privately published
    book.
    Therefore, do not take anything on the chart to be gospel but simply use it as a starting
    point for thinking about what you might offer. Also, please do not get overwhelmed by the
    product forms and mental y shut down, thinking, “ There’s no way I can do al this stuff. ”
    You don’t need to do even half of it, ever. You could conceivably stick to only a handful of
    product forms and make a six-figure income. Think of it like a menu where you pick and
    choose what suits you best.
    TABLE 3.1 Rough Guide to Product Formats and Pricing

    I’ve numbered the unique items on this chart but did not number every item because
    some of the same type of product appears in multiple places. Here are observations
    about these product forms.
    1. Special Report
    This is my al -time favorite. I’m quite confident that more mil ions of dol ars have been
    generated from this type of report than from any other. You should consider it to be a
    highly effective hook on a fishing line. You hook potential customers by the high-quality
    information you give them in your free or low-cost special report, and then you reel them
    in with higher-priced offerings.
    Most of my students who eventual y pay me $4,000 to attend a three-day live event
    were people who first learned about me through a special report.
    Why would you ever go to the effort of putting together valuable information only to give
    it away in the form of a free special report? Because people are so inundated with
    information these days and most of it is garbage. Consumers have developed an
    effective BS Radar System that instantly snaps on when they hear: “And wait! There’s
    more! When you buy my guide to 35 Advanced Sonar Techniques for Catching Great
    Lakes Fish, wel , those prize-winning fish’l be leaping into your boat by themselves! So
    order now!!!!”
    You know the nonsense I’m talking about because you’re probably a victim of it every
    day. Since when does any product ever become an “Out-of-control ATM spewing money
    at your feet”? And if for some reason such an