Free The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job by David Lindahl, Jonathan Rozek

capturing content for your info product, it’s
    time to edit that content into a coherent piece.
    By the way, you should aim for substantial y more content than you expect to use. At
    least that’s what I do, because it gives me the confidence that I can pick and choose only
    the best stuff to put in the product.
    Make sure that your material flows logical y, which again is a reason for creating an
    outline. Even if you started the project without knowing much about the topic, by this point
    you wil know a lot. You should guard against the expert’s predicament of knowing
    something so wel that you skip over details that seem obvious or boring to you.
    If you have a clear mental picture of your info product buyers, then keep their skil level
    constantly in mind. If they’re beginners then be very explicit about what to do when.
    The very fastest way to lose the attention of beginners is by stumping them early with
    unclear information. They were getting into your material and everything was going along
    smoothly when suddenly you used jargon or referred to something they didn’t
    understand. Then, as you continued to refer to it, the beginners again felt lost. Pretty
    soon they’l just stop going through your stuff and wil likely ask for a refund.
    You cannot be too detailed with beginners. However, if you’ve created a detailed
    piece especial y for a relatively knowledgeable audience, you must be careful about
    boring them. The information that a beginner might find complicated is the same stuff
    that could be boring to the expert. It could appear to be fil er material to them if you’re
    marketing the guide as more advanced, and they could stop reading for that reason.
    Therefore, match the complexity and detail to what the audience is asking for. If you
    did your research before launching the product, you should have a clear idea of that
    correct level of detail.
    Don’t be surprised to do a lot of cutting and pasting at this stage. What I do is save al
    my raw material to an archive document and then make at least one copy of it. I only do
    editing to the copy. It’s a terrible feeling to have created some raw content and then
    delete that content only to discover later that you want to use it after al but have no
    backup copy.
    Backup Your Work!
    I’m somewhat redundant in the number of copies I keep of anything I’ve created. If you
    have never had a computer crash—you wil . It’s inevitable.
    Therefore, the first thing you must do to protect yourself in this business is to get a
    backup solution for your files. Anything is better than nothing. Start by tel ing your word-
    processing system to backup your document automatical y. That’s semi-helpful if the
    original document becomes corrupted, which is not uncommon.
    The only problem is that sooner or later your hard drive wil die. Sometimes files can
    be retrieved from busted hard drives but sometimes not. You’re better off having a
    backup solution that is separate from your hard drive. I have two solutions. First, I have a
    smal external hard drive that at least daily—and automatical y—wil make copies of
    anything I’ve changed on my computer. That external drive is encased in a box that’s fire
    and water proof, for al intents and purposes.
    Second, I have a web-based backup program that makes regular copies of al
    changed files. It’s al encrypted and only I have the password, so al that information
    travels to the web-based company in encrypted form, not openly over the Internet. With
    that system I’m confident that if anything happened to my whole city I could stil access
    my computer documents from any other web-enabled computer—assuming I
    remembered the password, of course.
    Because these systems are changing and improving so frequently, I hesitate to
    recommend anything in this book because it could become outdated quickly; therefore,
    if you want to know the current configuration I recommend, go to
    www.sixfiguresecondincome.com