Free Lovers by Judith Krantz Page B

slicked back off her face, and a lush smile, terrific teeth—all you see of the product is where it’s doing a sensational job of holding up a lush pair of abundant boobs—big boobs weren’t on the list of complaints.”
    “And the copy line is ‘Are You
Woman Enough
for Indigo Seas?’ ”
    “That’s all?”
    “That’s all we need.”
    “ ‘Woman enough’ … don’t you want to amplify on that? Do a riff? About the designers who understand what to minimize?”
    “No,” Gigi said firmly. “Once we get women curious enough about being ‘woman enough’ to venture into the swimsuit department, they’ll find that out for themselves. The hard part is getting them there at all.”
    “Okay. Here’s the look.” David used a marking pen ona sheet of special tissue paper and passed the sketch over to her. Gigi looked at it quickly. “You’re really good,” she told him.
    “Yeah. That’s why they let me work with you. It’s a reward—instead of a raise.”
    “How many other ideas do we need?”
    “How many do you have?”
    “I don’t know yet. I’m just starting. ‘Woman Enough’—that could be ‘For the Woman Who’s
All
Woman—Indigo Seas.’ Or how about using ‘abundant’ in Italian—
abbondanza!
—a line that asks, ‘Have You Got Abbondanza?’ and then a checklist of things like—oh, you’re learning to tango, you cook in four languages, all the neighborhood kids hang around, you whistle at construction workers, you’ve won prizes for your barbecue, you have five terrific red dresses, you sing like Dolly Parton, you give great head—and then we say, ‘Indigo Seas, the Swimwear for Women With Abbondanza!’—and get Sophia Loren to pose in Indigo Seas. She does eyeglass ads, she’s got great cleavage, she’s the incarnation of
abbondanza
, why shouldn’t we take a shot at getting her?”
    “ ‘Great head’! You can’t put that in the copy!”
    “Davy, for heaven’s sake … I think I shocked you. You’re blushing!” Gigi rolled her eyes in wicked delight. “I was just making sure that you were paying attention.”
    “I was.” He must have gotten an unfocused look, David thought, while he was visualizing Gigi taking off a tiny little shrunken Indigo Seas suit.
    “I’m trying for a sort of what-the-hell, let’s-not-get-too-serious-about-swimsuits kind of mood. Women love to take checklist tests, I always do when I see one anywhere. Damn! I just realized I don’t have
abbondanza
. I never whistle at construction workers.”
    “Don’t change the subject just when you’re cooking,” David begged. “We need at least four ideas that we think really work, plus others we don’t have as much confidence in, for Arch and By to shoot down. Not only that, but when we get to the pitch meeting we have to show we’ve tried alot of different approaches, explored various alternatives. But not too many, never confuse the client.”
    “I see what you mean about banging our heads against the wall. If I weren’t a woman and didn’t know Dolly Moon and how she feels about her body, I might be wondering where to go next,” Gigi said thoughtfully. She stood up with sudden determination.
    “We’ve got to take a look at some real, live swimsuits, Davy. Come on, let’s go to Nordstrom’s sports department for some on-site, in-depth research. And then let’s drop in at the Department of Motor Vehicles and talk to the ladies waiting in line for their eye tests. My old dad always told me they make the best focus groups. You don’t have to pay them, and they love to talk.”
    “Listen, Gigi, I’m sorry that I said you weren’t serious, that you didn’t give a shit about swimsuits.”
    “You know the Chiat/Day motto, ‘Don’t take your work seriously, but take it passionately’? That’s what I’m striving for, step by step. Hey, Davy, stop! Don’t you dare look for your keys. I’m driving you in my new little red wagon.”
    “Did you know I had a cousin who’s