condition that he restrict his voting interest to less than 50 percent. It was a restriction described
by Donald Hellman, director of the Institute for International Policy at the University of Washington, as “out and out racism.”
Nonetheless, Yamauchi, described by one business writer as “a likeable crab,” agreed to pay $75 million of the estimated $125
million total price of the team, and consented to leave the day-to-day management of the Mariners to Nintendo America’s chief,
Howard Lincoln. Lincoln hired Pat Gillick as general manager, a man who had a reputation for creating competitive teams on
less than exorbitant payrolls, and the Griffey/Rodriguez era was launched. Then in the winter of 1999, Gillick signed Kazuhiro
Sasaki, relief ace of the Yokohama BayStars, who became an instant success with the Mariners, winning the 2000 Rookie of the
Year award with a record of 37 saves and an ERA of 3.16. That year, the Seattle Mariners made a profit (of $10 million), the
first in the history of the franchise. And, of course, they made even more money in 2001 when Yamauchi suggested the team
acquire Ichiro Suzuki. By the end of that year, Japanese was virtually a second language at Safeco Field, with ideographs
featured in advertisements all over the park. Suzuki was unable to walk in downtown Seattle without being mobbed.
Ironically, those owners who initially opposed Yamauchi’s acquisition wound up benefiting from it heftily thanks to MLB TV
broadcasting contracts with Japan that proved to be worth tens of millions of dollars.
Author Shawn Wong, an Asian-American professor of English at the University of Washington who had himself experienced discrimination,
was particularly happy about the way things ultimately turned out. He was so moved by the sight of 45,000 people in Safeco
Field chanting Ichiro’s name when he came up to bat (and yelling
“sanshin”
when Sasaki struck out an opposing batter) that he declared the people of Seattle had become global citizens without leaving
home.
In an article he wrote for the
Seattle Times,
he praised the respect and loyalty, “distinctly Japanese traits,” exhibited by Ichiro and Sasaki. The latter had quietly
signed a contract extension without the bargaining in the media that was standard for American stars. When it was over Sasaki
made the simple public statement, “I love the city of Seattle and my teammates.” Wong also movingly described a little white
boy holding up at sign at Safeco which read, “I want to be Ichiro when I grow up.”
“Today,” wrote Wong, “the corporation known as Major League Baseball is looking like a global missionary, marketing its products
in Japan and around the world… . I’m beginning to think that an entire city can understand how race changes their culture
and society and can embrace and even encourage that change.”
The View from Japan: Members of the World
For Japan, the significance of Ichiro’s accomplishment was a slightly different matter. His success was one of those great
postwar moments for the Japanese that inspired a sense of triumph—like the exploits of Rikidozan, a former sumo wrestler who
popularized pro wrestling in Japan by defeating outsized American wrestlers in carefully orchestrated matches. Rikidozan’s
first match, in 1954, was seen by a record 24 million people, nearly one-third of the nation’s population at the time, who
crowded in front of promotional TV sets set up in public squares around the country and watched in delirious joy as their
hero pounded an American, Ben Sharpe, into submission.
His matches gave an enormous boost to the nascent television industry in Japan, as well as an incalculable lift to the spirit
of the nation, still trying to recover from defeat in war. Said Matsutaro Shoriki, the president of the Yomiuri media conglomerate
that had telecast the Rikidozan matches, “Rikidozan, by his pro wrestling in which he sent