all.
Ariely told me that when it comes to the physical world, we understand our limitations and build around them. We use steps, ramps, and elevators. “But for some reason, when we design things like health care and retirement and stock markets, we somehow forget the idea that we are limited,” he said. “I think that if we understood our cognitive limitations in the same way that we understand our physical limitations, even though they don’t stare us in the face in the same way, we could design a better world.”
Remember what Ray Dalio said about going into the jungle, that the first thing he asked himself was, “What don’t I know?” If you know your limitations, you can adapt and succeed. If you don’t know them, you’re going to get hurt.
My goal in this book is to wake people up and give them the knowledge and the tools to take immediate control of their financial lives. So I’ve created a plan that won’t trip you up because it’s too complex, or too hard, or time intensive. Why? Because, as we’ve seen from those DMV forms, complexity is the enemy of execution. That’s why I’ve divided this plan into 7 Simple Steps and created a powerful new smart phone app, completely free, to guide you through them. You can download it right now by goingto www.tonyrobbins.com/masterthegame . You can check off your progress as you go, and celebrate your victories along the way. The app will support you, answer your questions, and even give you a nudge when you need it. Because you’re going to get excited and have the best intentions, and then a few distractions or an attack of inertia can knock you off target. This automated system is designed to prevent that. And guess what? Once you’re done, you’re done. After your plan is in place, you’ll have to spend only an hour or so once or twice a year to make sure you’re on course. So there’s no excuse not to stay on the path to a lifetime of financial security, independence, and freedom—and have plenty of time to enjoy the things that really matter to you!
Hopefully, by now your mind is churning. I know I’ve given you a lot to think about so far, but I’m committed to creating lasting breakthroughs in your financial life, and I want you to get a clear picture of the road ahead. So let’s take a quick walk through the 7 Simple Steps to Financial Freedom.
If you belong to a generation raised on blogs and tweets, my guess is that you’re saying: “Why don’t you just put these 7 Steps—and, for that matter, the whole book!—in one paragraph for me, or even an infographic?” I could do that. But knowing information is not the same as owning it and following through. Information without execution is poverty. Remember: we’re drowning in information, but we’re starving for wisdom.
So I want to prepare your mind for each of the steps that are coming. In this way, you’ll be ready to take the necessary actions that will guarantee that your path to financial freedom is realized.
This book is designed to give you mastery over a subject that torments most people because they’ve never taken the time to master the fundamentals that would set them free. And mastery means going deep. Anyone can read something, remember it, and feel like he or she has learned something. But true mastery requires three levels.
The first is cognitive understanding. It’s your ability to understand the concept. Any of us can get it. And many of us already have a cognitive understanding of personal finance and investing. But that and $3 will almost buy you a cup of coffee at Starbucks! What I mean is that information by itself is not valuable. It’s only the first step.
You start getting real value when you reach the second step: emotional mastery. That’s where you have heard something with enough repetition, and it’s stimulated enough feelings inside you—desires, hungers, fears, concerns—that now you become conscious and capable of consistently using what
Steve 'Nipper' Ellis; Bernard O'Mahoney