ensure a smooth transition,â explains the CEO, shepherding him on to the next introduction. Several times throughout the meeting Roebuck tries catching Greenwoodâs eye, but Greenwood isnât playing.
Itâs not until noon that he manages his getaway. He has said everything he needs to say; thereâs a mountain of material still to go through, but for now the group is scheduled to break for lunch. Roebuck scrambles to his feet, BlackBerry in hand. âUnfortunately, something has come up. But I know that, with Daniel, I am leaving you in capable hands.â He canât help sneaking a final peek at Zhanna, who gazes back with equal innocence, then delivers the morningâs second surprise. âWould you mind if I asked for a lift? Iâm taking the afternoon off too.â
âIâm not taking the afternoon off!â
âOf course youâre not. You have an agency to run. But I am. Can I hitch a ride?â
Generally speaking, these kick-off meetings are where the partnership between agency and client finally gets rolling. The analogy, for Roebuck, is like what happens once youâve gone to bed together for the first time with a new lover. All that best behaviour leading up to consummation is behind you nowâthe deed is doneâand true personalities are free to emerge. He tells the juniors that from this point forward itâs all about the pulse of the relationship itself. Itâs now that clients reveal their business plans; this is when you see each other truly naked; when budgets are tabled and conflicts start to show. Maybe itâs more like a marriage, he says. Youâve solemnized your vows; the ceremonyâs over. Now itâs time to sort out who pays which bills.
He has also reminded the creative team that theyâll need to brace themselves because, odds are, all that lovely work theyâve done so far is headed for the toilet. âIn the courting stages, clients love you when youâre bold and daring. But once the contract is signed, theyâll expect you to settle down and see things exactly the way they do.â
He and Greenwood have been planning for eventualities. Danielâs been in the business long enough to know the drill, still Roebuck has been surprisedâpleasantly surprisedâto see how firmly Greenwood is standing up, how determined heâs become to make this campaign fly. Fire in the belly and all. Thatâs the other reason heâs decided to take an early leave and let this afternoon be the Greenwood Show. Later, if necessary, he can play the seasoned veteran, reigning in that youthful energy. But for now his gut is telling him that itâs Greenwood who should be pushing things along.
âAny chance theyâll keep the creative?â he asks, buckling up.
Zhanna all but snorts. âAre you kidding? Itâs a condom company. Danielâs in for major disappointment.â
Roebuck sighs. Theyâve left the parking lot and turned on to the service road that links Artemis to the highway, where they are waiting for the light.
â You really believe that stuff, though, donât you?â
âSorry?â
âYour trademark shtick: âOnly women count.â Daniel thinks you really do believe it. He says that with you itâs more than just a posture.â
âAs postures go, itâs one you can take to the bank.â
âHe says heâs never known anyone who tries so hard to think like a woman.â
The light turns green; Roebuck accelerates toward the ramp. He doesnât know quite how to answer this. Heâs not sure, either, if heâs enjoying having Greenwoodâs pillow talk served up secondhand. âI donât know if itâs so much thinking like women as it is thinking about them. But now itâs my turn. I have a question for you.â
âAll right.â Her knees are pressed against the gearshift. She has turned as much as
Madison Layle & Anna Leigh Keaton