Free Made In America by Bill Bryson Page B

and battleships and start making Buicks and Frigidaires – and boy did they. By 1951, when I came sliding down the chute, almost 90 per cent of American families had refrigerators, and nearly three quarters had washing machines, telephones, vacuum cleaners and gas or electric stoves – things that most of the rest of the world could still only fantasize about. Americans owned 80 per cent of the world’s electrical goods, controlled two-thirds of the world’s productive capacity, produced over 40 per cent of its electricity, 60 per cent of its oil and 66 per cent of its steel. The 5 per cent of people on Earth who were Americans had more wealth than the other 95 per cent combined.
    I don’t know of anything that better conveys the happy bounty of the age than a photograph (reproduced in this volume as the endpapers at the front and back of the book) that ran in Life magazine two weeks before my birth. It shows the Czekalinski family of Cleveland, Ohio – Steve, Stephanie and two sons, Stephen and Henry – surrounded by the two and a half tons of food that a typical blue-collar family ate in a year. Among the items they were shown with were 450 pounds of flour, 72 pounds of shortening, 56 pounds of butter, 31 chickens, 300 pounds of beef, 25 pounds of carp, 144 pounds of ham, 39 pounds of coffee, 690 pounds of potatoes, 698 quarts of milk, 131 dozen eggs, 180 loaves of bread, and 8½gallons of ice cream, all purchased on a budget of $25a week. (Mr Czekalinski made $1.96 an hour as a shipping clerk in a Du Pont factory.) In 1951, the average American ate 50 per cent more than the average European.
    No wonder people were happy. Suddenly they were able to have things they had never dreamed of having, and they couldn’t believe their luck. There was, too, a wonderful simplicity of desire. It was the last time that people would be thrilled to own a toaster or waffle iron. If you bought a major appliance, you invited the neighbours round to have a look at it. When I was about four my parents bought an Amana Stor-Mor refrigerator and for at least six months it was like an honoured guest in our kitchen. I’m sure they’d have drawn it up to the table at dinner if it hadn’t been so heavy. When visitors dropped by unexpectedly, my father would say: ‘Oh, Mary, is there any iced tea in the Amana?’ Then to the guests he’d add significantly: ‘There usually is. It’s a Stor-Mor.’
    ‘Oh, a Stor-Mor,’ the male visitor would say and raise his eyebrows in the manner of someone who appreciates quality cooling. ‘We thought about getting a Stor-Mor ourselves, but in the end we went for a Philco Shur-Kool. Alice loved the E-Z Glide vegetable drawer and you can get a full quart of ice cream in the freezer box. That was a big selling point for Wendell Junior, as you can imagine!’
    They’d all have a good laugh at that and then sit around drinking iced tea and talking appliances for an hour or so. No human beings had ever been quite this happy before.
    People looked forward to the future, too, in ways they never would again. Soon, according to every magazine, we were going to have underwater cities off every coast, space colonies inside giant spheres of glass, atomic trains and airliners, personal jetpacks, a gyrocopter in every driveway, cars that turned into boats or even submarines, moving sidewalks to whisk us effortlessly to schools and offices, dome-roofed automobiles that drove themselves along sleek superhighways allowing Mom, Dad and the two boys (Chip and Bud or Skip and Scooter) to play a board game or wave to a neighbour in a passing gyrocopter or just sit back and enjoy saying some of those delightful words that existed in the Fifties and are no longer heard: mimeograph, rotisserie, stenographer, ice box, rutabaga, panty raid, bobby sox, sputnik, beatnik, canasta, Cinerama, Moose Lodge, pinochle, daddy-o.
    For those who couldn’t wait for underwater cities and self-driving cars, thousands of smaller