Free The Better Angels of Our Nature: Why Violence Has Declined by Steven Pinker Page A

rather than conquering their opponents’ territories.) 51 German pacifism is not just symbolic: in 2003 half a million Germans marched to oppose the American-led invasion of Iraq. The American secretary of defense, Donald Rumsfeld, famously wrote the country off as part of “Old Europe.” Given the history of ceaseless war on that continent, the remark may have been the most flagrant display of historical amnesia since the student who complained about the clichés in Shakespeare.
    Many of us have lived through another change in Western sensibilities toward military symbolism. When the ultimate military weapons, nuclear bombs, were unveiled in the 1940s and 1950s, people were not repelled, even though the weapons had recently snuffed out a quarter of a million lives and were threatening to annihilate hundreds of millions more. No, the world found them charming! A sexy bathing suit, the bikini, was named after a Micronesian atoll that had been vaporized by nuclear tests, because the designer compared the onlookers’ reaction to an atomic blast. Ludicrous “civil defense” measures like backyard fallout shelters and duck-and-cover classroom drills encouraged the delusion that a nuclear attack would be no big deal. To this day triple-triangle fallout shelter signs rust above the basement entrances of many American apartment buildings and schools. Many commercial logos from the 1950s featured mushroom clouds, including Atomic Fireball Jawbreaker candies, the Atomic Market (a mom-and-pop grocery store not far from MIT), and the Atomic Café, which lent its name to a 1982 documentary on the bizarre nonchalance with which the world treated nuclear weapons through the early 1960s, when horror finally began to sink in.
    Another major change we have lived through is an intolerance of displays of force in everyday life. In earlier decades a man’s willingness to use his fists in response to an insult was the sign of respectability. 52 Today it is the sign of a boor, a symptom of impulse control disorder, a ticket to anger management therapy.
    An incident from 1950 illustrates the change. President Harry Truman had seen an unkind review in the Washington Post of a performance by his daughter, Margaret, an aspiring singer. Truman wrote to the critic on White House stationery: “Some day I hope to meet you. When that happens you’ll need a new nose, a lot of beefsteak for black eyes, and perhaps a supporter below.” Though every writer can sympathize with the impulse, today a public threat to commit aggravated assault against a critic would seem buffoonish, indeed sinister, if it came from a person in power. But at the time Truman was widely admired for his paternal chivalry.
    And if you recognize the expressions “ninety-seven-pound weakling” and “get sand kicked in your face,” you are probably familiar with the iconic ads for the Charles Atlas bodybuilding program, which ran in magazines and comic books starting in the 1940s. In the typical storyline, an ectomorph is assaulted on the beach in front of his girlfriend. He skulks home, kicks a chair, gambles a ten-cent stamp, receives instructions for an exercise program, and returns to the beach to wreak revenge on his assailant, restoring his standing with the beaming young woman (figure 1–1).
    When it came to the product, Atlas was ahead of his time: the popularity of bodybuilding soared in the 1980s. But when it came to marketing, he belonged to a different era. Today the ads for gyms and exercise paraphernalia don’t feature the use of fisticuffs to restore manly honor. The imagery is narcissistic, almost homoerotic. Bulging pectorals and rippling abdominals are shown in arty close-up for both sexes to admire. The advantage they promise is in beauty, not might.

     
    FIGURE 1–1. Everyday violence in a bodybuilding ad, 1940s
    Even more revolutionary than the scorn for violence between men is the scorn for violence against women. Many baby boomers are nostalgic for