Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time
knowledge. Philosophers of science label these two approaches internalist and externalist, respectively. The internalist focuses on the internal workings of science independent of its larger cultural context: the development of ideas, hypotheses, theories, and laws, and the internal logic within and between them. The Belgian-American George Sarton, one of the founders of the history of science field, launched the internalist view. Sarton's discussion of the internalist approach may be summarized as follows:

    1. The study of the history of science is only justified by its relevance to present and future science. Therefore, historians must understand present science in order to see how past science has shaped its development.
    2. Science is "systematized positive knowledge," and "the acquisition and systematization of positive knowledge are the only human activities which are truly cumulative and progressive" (Sarton 1936, p. 5). Therefore, the historian should consider each historical step in terms of progressive or regressive effects.
    3. Although science is embedded in culture, it is not influenced by culture to any significant degree. Thus, the historian need not worry about external context and should concentrate on the internal workings of science.
    4. Science, because it is positive, cumulative, and progressive, is the most important contribution to the history of humanity. Therefore, it is the most important thing a historian can study. Doing so will help prevent wars and build bridges between peoples and cultures.

    By contrast, the externalist concentrates on placing science within the larger cultural context of religion, politics, economics, and ideologies and considers the effect these have on the development of scientific ideas, hypotheses, theories, and laws. Philosopher of science Thomas Kuhn began the externalist tradition in 1962, with the publication of his The Structure of Scientific Revolutions. In this book, he introduced the concepts of scientific paradigms and paradigm shifts. Reflecting upon the internalist tradition, Kuhn concluded, "Historians of science owe the late George Sarton an immense debt for his role in establishing their profession, but the image of their specialty which he propagated continues to do much harm even though it has long since been rejected" (1977, p. 148).
    Science historian Richard Olson, who switched from physics to the history of science, strikes a balance between these positions. Olson opens his 1991 book, Science Deified and Science Defied, with a quotation from psychologist B. F. Skinner that succinctly states the internalist position: "No theory changes what it's a theory about." Olson goes on to reject such strict internalism: "There is a serious question about whether such a statement can be interpreted in a way that could be true even if the objects of the theory were inanimate; but there is no question that it is false when it is applied to humans and other living organisms." A more balanced position, says Olson, is seeing science as both product and producer of culture: "In many ways science has merely justified the successive substitutions of more modern myths for obsolete ones as the basis for our understanding of the world. Scientific theory itself arises only out of and under the influence of its social and intellectual milieu; that is, it is a product as well as a determinant of culture" (p. 3). Such a balance is required because strict internalism is impossible but if all knowledge is socially constructed and a product of culture, the externalist position is subject to itself and must then collapse. The belief that all knowledge is culturally determined and therefore lacks certainty is largely the product of an uncertain cultural milieu.
    Extreme externalism (sometimes called strong relativism) cannot be right. Yet those of us trained by Olson's generation of historians (Olson was one of my thesis advisers) know all too well that social phenomena and

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