Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time
drive the point home. Timing devices in various forms—dials, watches, and clocks—have improved exponentially in accuracy, as illustrated in figure 3.
    If we are living in the Age of Science, then why do so many pseudo-scientific and nonscientific beliefs abound? Religions, myths, superstitions, mysticisms, cults, New Age ideas, and nonsense of all sorts have penetrated every nook and cranny of both popular and high culture. A 1990 Gallup poll of 1,236 adult Americans showed percentages of belief in the paranormal that are alarming (Gallup and Newport 1991, pp. 137-146).

Astrology
52%
Extrasensory perception
46%
Witches
19%
Aliens have landed on Earth
22%
The lost continent of Atlantis
33%
Dinosaurs and humans lived simultaneously
41%
Noah’s flood
65%
Communication with the dead
42%
Ghosts
35%
Actually had a psychic experience
67%

    Other popular ideas of our time that have little to no scientific support include dowsing, the Bermuda Triangle, poltergeists, biorhythms, creationism, levitation, psychokinesis, astrology, ghosts, psychic detectives, UFOs, remote viewing, Kirlian auras, emotions in plants, life after death, monsters, graphology, crypto-zoology, clairvoyance, mediums, pyramid power, faith healing, Big Foot, psychic prospecting, haunted houses, perpetual motion machines, antigravity locations, and, amusingly, astrological birth control. Belief in these phenomena is not limited to a quirky handful on the lunatic fringe. It is more pervasive than most of us like to think, and this is curious considering how far science has come since the Middle Ages. Shouldn't we know by now that ghosts cannot exist unless the laws of science are faulty or incomplete?

    Pirsig's Paradox
    There is a priceless dialogue between father and son in Robert Pirsig's classic 1974 intellectual adventure story, Zen and the Art of Motorcycle Maintenance, that takes place during a cross-country motorcycle tour that included many late-night discussions. The father tells his son that he does not believe in ghosts because "they are unscientific. They contain no matter and have no energy and therefore according to the laws of science, do not exist except in people's minds. Of course, the laws of science contain no matter and have no energy either and therefore do not exist except in people's minds. It's best to refuse to believe in either ghosts or the laws of science." The son, now confused, wonders if his father has wandered off into nihilism (1974, pp. 38-39):

"So you don't believe in ghosts or science?"
"No, I do believe in ghosts." "What?"
"The laws of physics and logic, the number system, the principle of algebraic substitution. These are ghosts. We just believe in them so thoroughly they seem real. For example, it seems completely natural to presume that gravitation and the law of gravity existed before Isaac Newton. It would sound nutty to think that until the seventeenth century there was no gravity."
"Of course."
"So, before the beginning of the Earth, before people, etc., the law of gravity existed. Sitting there, having no mass of its own, no energy, and not existing in anyone's mind."
"Right."
"Then what has a thing to do to be nonexistent? It has just passed every test of nonexistence there is. You cannot think of a single attribute of nonexistence that the law of gravity didn't have, or a single scientific attribute of existence it did have. I predict that if you think about it long enough, you will go round and round until you realize that the law of gravity did not exist before Isaac Newton. So the law of gravity exists nowhere except in people's heads. It is a ghost!"

    This is what I call Pirsig's Paradox. One of the knottier problems for historians and philosophers of science over the past three decades has been resolving the tension between the view of science as a progressive, culturally independent, objective quest for Truth and the view of science as a nonprogressive, socially constructed, subjective creation of

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