Free The American Way of Death Revisited by Jessica Mitford Page A

materially condition and affect the conduct of the transaction itself. As an interior decorator writes, “Being the financial foundation of mortuary income, caution should be exercised in every detail and appointment, employing the finest selling qualities of color lighting effects, proper placement of caskets and special background features; the psychological effect producing a feeling of security and confidence that results in the sale of higher grade caskets, and the return of families for additional service when needed.”
    Further on decor, one writer advises that warm colors are said to be
advancing
colors; and cold colors are
receding
colors. She recommends cool backgrounds to set off the warm walnut, mahogany, copper shades of the caskets. Another prefers touches of red about the place, possibly decorative wallpaper panels, and a bone-white ceiling to give a good distribution of light. The matter of good lighting is most important because in dim light it is hard to distinguish between low-grade rayon and transparent velvet casket linings. Throughout, “color, life and light” will provide the right atmosphere for people “conditioned to modern environment.” A
minimum
of forty square feet of floor space is needed to display a burial casket, although if possible sixty square feet should be allowed for each unit.
    We have glimpsed the chapel, the slumber rooms, the casket-selectionroom, all designed for public inspection and edification. We have examined some of the choice and curious artifacts and their uses. There is one door we have not yet opened, through which the public may not enter and behind which certain procedures take place—procedures indispensable to the proper utilization of the funeral director’s merchandise and premises. What goes on in that forbidden territory, and why, can only be understood in context if we “weave in the service story.”

5

The Story of Service
    T here was a time when the undertaker’s tasks were clear-cut and rather obvious, and when he billed his patrons accordingly. Typical late-nineteenth-century charges, in addition to the price of merchandise, are shown on bills of the period as: “Services at the house (placing corpse in the coffin), $1.25,” “Preserving remains on ice, $10,” “Getting permit, $1.50.” It was customary for the undertaker to add a few dollars to his bill for being “in attendance,” which seems only fair and right. The cost of embalming was around $10 in 1880. An undertaker, writing in 1900, recommends these minimums for service charges: washing and dressing, $5; embalming, $10; hearse, $8 to $10. As Robert W. Habenstein and William M. Lamers, the historians of the trade, have pointed out, “The undertaker had yet to conceive of the value of personal service offered professionally for a fee, legitimately claimed.” Well, he has now so conceived with a vengeance.
    When weaving in the story of service as it is rendered today, spokesmen for the funeral industry tend to become so carried away by their own enthusiasm, so positively lyrical and copious in their declarations, that the outsider may have a little trouble understanding it all. There are indeed contradictions. Preferred Funeral Directors International has prepared a talk designed to inform people about service: “The American public receive the services of employees and proprietor alike, nine and one half days of labor for every funeral handled, they receive the use of automobiles and hearses, a building including a chapel and other rooms which require building maintenance, insurance, taxes and licenses, and depreciation, as well as heat in the winter, cooling in the summer, light and water.” Thewriter goes on to say that while the process of embalming takes only about three hours, “it would be necessary for one man to work two forty-hour weeks to complete a funeral service. This is coupled with an additional forty hours of service required by members of other local allied