The Mayor of Lexington Avenue

Free The Mayor of Lexington Avenue by James Sheehan

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Authors: James Sheehan
massaged. Tracey was fairly attractive but she needed work if she was going to stand out. It was her own assessment, an honest marketing evaluation not based on any insecurity—at least that’s what she told herself. She was tall and she stayed in shape through daily workouts and a stingy diet, but her nose was too big and her breasts were minimal. So part of the money was spent on a nose job and implants, her dingy brown hair went platinum, and Tracey came up with a catchy slogan— Let the James gang fight for you! Now wherever Tracey’s ads appeared, her full-length picture accompanied them. She definitely had separated herself from the boys in the blue suits.
    Immediately, the calls started coming in. Tracey instructed the two girls who answered the phones to screen each potential client using a detailed questionnaire that she had “borrowed” from another firm. Later, she reviewed every answer to determine who was worth seeing and who wasn’t. Her research after law school had told her to aim for the middle: not the small soft-tissue cases or the high-end million-dollar cases, but the fifty to a hundred thousand dollar cases that proliferated between them. If liability was clear (that could be established through the questionnaire) and insurance coverage was good, those cases could be settled without ever stepping into the courtroom or filing suit. They might be settled for less than they were worth, but the focus was volume not people.
    Based on the number of calls she was getting, Tracey hired two retired insurance adjusters to interview the selected clients, obtain medical records and insurance information and, eventually, make a settlement demand. She allotted herself ten minutes with each person. Within a month, she had twenty-five good cases. Within a year, it was three hundred and there were six adjusters handling the claims.
    The adjusters were an idea she had also “borrowed,” from an attorney in Tampa she’d never met. When she toured the offices of Mr. Dale Willingworth, she spoke only with the office manager. There wasn’t an attorney in sight but the place was teeming with insurance adjusters. She learned that adjusters knew the claims process inside and out; knew what a case was worth; knew how to work it up; and knew how to get the most money. Theoretically, if the selection process was good enough and the case was in the target range, a lawyer was superfluous.
    As she drove out of Tampa that day marveling at the huge billboards on the highway advertising the Willingworth law firm (“ Need a Lawyer? ”), Tracey wondered if Mr. Willingworth even existed. She laughed out loud to herself, almost veering into the outer lane of traffic, imagining a law firm without any lawyers.
    Two years after law school, she was the most successful personal injury lawyer in Vero Beach even though she had never filed a civil complaint, never argued a motion, and never appeared before a judge. What she did do to maintain her credibility was take some criminal cases. Criminal cases, unlike civil cases, needed to be handled at all stages by an attorney because there was so much courtroom involvement. As she did with the civil cases, however, Tracey cherry-picked her criminal clientele. She never did felonies unless the client was wealthy and willing to pay. The retainer was fifteen thousand dollars, payable up front, and twenty-five thousand for a capital case. When the balance in the account hit five thousand, the retainer had to be replenished. If it wasn’t, when the money was gone so was the James gang. There were no exceptions, no lost causes. She had every client sign a document saying they understood the rules. Tracey’s motto was the same as Abraham Lincoln’s: “A lawyer’s time is his stock in trade.” Unlike Honest Abe, however, she intended to be paid for every second.
    Daddy would have been proud.
    The James Law Firm had been in operation for five years when Elena made her first visit. Things had

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