quality that he eyed even the porters on trains and waiters in restaurants as potential legend busters. He tossed them big tips, often as much as $10, which was largesse for the day. As he once explained, "there is a whole class of people in the world who are in a position to poor-mouth you unless you are sensitive to them. They are headwaiters, Pullman car conductors, porters and chauffeurs. They see you in an intimate fashion and can really knock off your reputation." 80
By giving liberally to charities and universities, by towering as a patron of the arts, by arranging scores of organizational memberships, honorary degrees and awards, he further cultivated the man-myth for himself and IBM. 81
Slogans were endlessly drilled into the extended IBM Family. We Forgive Thoughtful Mistakes. There Is No Such Thing As Standing Still. Pack Up Your Troubles, Mr. Watson Is Here. 82
And the songs. They began the very first day a man entered the IBM culture. They never ended during one's entire tenure. More than 100 songs were sung at various company functions. There were several for Watson, including the "IBM Anthem":
There's a thrill in store for all,
For we're about to toast
The corporation that we represent.
We're here to cheer each pioneer
And also proudly boast
Of that "man of men," our sterling president.
The name of T.J. Watson means a courage none can stem:
And we feel honored to be here to toast the IBM. 83
Revival-style meetings enthralled the men of IBM. Swaying as they chanted harmonies of adulation for the Leader, their palms brought together in fervent applause in hero worship, fully accepting that their families and destinies were intertwined with the family and destiny of the corporation, legions of company men incessantly re-dedicated themselves to the "Ever Onward" glory of IBM. All of it swirled around the irresistible magnetism, the intoxicating command, the charismatic cultic control of one man, Thomas J. Watson, the Leader. 84
WATSON'S CONNECTIONS to Germany set the stage for a technologic and economic alliance with the Third Reich. It began soon after America's entry into the Great War, when CTR's pre-Dehomag property in Germany, albeit marginal, was seized by the German government for being owned by an enemy national. As it happened, Watson was delighted with how CTR's assets were protected during receivership. His feelings were best expressed in a 1937 recollection he penned to Nazi Economics Minister Hjalmar Schacht. 85
"From the day I returned to Germany after the [Great] War," Watson wrote Schacht, "to find my Company's affairs in the best safekeeping by your Alien Property Custodian, well-administered and conscientiously managed, from the highly satisfactory experience gained in my association with German industry after the War while building up my Company in Germany, all through the time of Germany's post-War suffering, recovery and setbacks, I have felt a deep personal concern over Germany's fate and a growing attachment to the many Germans with whom I gained contact at home and abroad. This attitude has caused me to give public utterance to my impressions and convictions in favor of Germany at a time when public opinion in my country and elsewhere was predominantly unfavorable." 86
He added, the world must extend "a sympathetic understanding to the German people and their aims under the leadership of Adolf Hitler." 87
More than fundamental sympathy, Watson in 1933 possessed an extraordinary investment in Germany. It began in the early twenties during the height of Germany's tornadic post-War inflation. It was a time when valueless German currency was transported from place to place in wheelbarrows and worth more as kindling than as legal tender. In 1922, Willy Heidinger's Dehomag was a mere licensee of Hollerith equipment. But the monetary crisis in Germany made it impossible for Dehomag to pay royalties and other monies it owed to Watson's CTR, which now controlled all of Hollerith's