or anyone to see.â
Carly turned away. âGet out of here.â
âWhat? Arenât you going to punish me?â
âRight now I donât even want to look at you. Go to your room and stay there.â
âYou canât tell me what to do.â
Carly turned on her daughter. She didnât raise her voice, but for once she didnât hide her disappointment, anger and pain.
âGet out of my sight.â
Tiffany gasped, grabbed her books and fled.
CHAPTER 5
Carly did her best to clear Tiffany from her mind as she set out the papers in front of her mother. A couple of hours alone in her room might give the teen time to rethink her words and actions and come to the conclusion that sheâd been rude and wrong. Given Tiffanyâs current hormone level and mental state, it seemed unlikely; but hey, a mom could dream.
âIâm interested in a three-pronged approach to growing our bottom line,â Carly said after sheâd set up an easel and put up the first graphic of three arrows pointing up. âFirst, individual bookings, second, group bookings and third, day visitors. The individual bookings are going to account for most of our weekend reservations, so the other two need to fill up our midweek slots. My marketing emphasis will be based on the haunted-house angle. Itâs the only way weâll get people to come out here. The decrease in visitors in recent years proves that without a hook, weâre not going to make it.â
She flipped to the second graphic, this one showing a couple in a car. âI want to use the existing database to send out a letter to all our previous customers. We can offer them a twenty-percent discount for their next stay. Iâll also put together some packagesâa cooking weekend, day trips to Napa, or an afternoon on a marine research vessel. I already have some contacts there.â
Her mother didnât comment, nor could Carly read her expression. So she just kept on talking.
âWeâll advertise in very specific magazines. Iâve listed them on page two, along with their rates.â
Her mother flipped the page. âThis is a lot of money,â Rhonda told her.
Carly thought about pointing out it was way less than it had cost to replace perfectly good china and flatware, but didnât.
âI have more specifics on attracting couples and families, but right now Iâd like to continue the overview,â she said. âThe group bookings would be small conferences. There are lots of groups looking for a unique place to come and have a two- or three-day session. Iâve had interest from some horror writersâobviously theyâre excited about the ghost angle. There are three culinary institutes who would like to book for three- and five-day sessions at a haunted house. Management off-sites are another opportunity. Iâm still getting information on that.â
âThis is all very nice, Carly, but I donât want a bunch of strangers in my house.â
Carly opened her mouth, then closed it. âMom, this is a bed-and-breakfast. Strangers is what we do.â
Her mother sighed. âYou know what I mean. Nice married couples are one thing, but horror writers? And I donât want a bunch of business people here.â
Carly had expected resistance, but not like this. âWhat do you have against business people?â
âFor one thing, we only offer breakfast. Iâm not interested in opening a restaurant.â
âI agree. Itâs too expensive and too iffy. But we can offer boxed lunches with advance notice, and catering. Iâve spoken to several of the restaurants in town and theyâre more than willing to deliver out here. In fact, the boxed lunches tie in with my idea for day visitors. We could offer the larger, public rooms for meetings of local clubs. Civic groups, womenâs groups. We make a couple of bucks a head on their lunch and give them the parlors