absolute revelation. Everyone whoâs anyone worships him. Heâs ice-cream royalty, and no oneâs going to get anywhere near him for a very long time.â
âReady to see where the magic happens?â says G. He presses a button on a remote. The security gates swing open.
Gâs house is a glass hemisphere â a stand-out look for the industrial Alexandria skyline.
âItâs a converted warehouse,â he says as we walk up the driveway. âI told my architect to design me a place that literally looks like the Sydney housing bubble.â
On the front steps, we run into Gâs advertising team. He has them living on the premises while they develop the promotional strategy for the venture. Theyâre standing around in a cloud of their own herbal smoke, holding their cigarettes out to the side, tapping the ash. They are in the midst of an impenetrable conversation about organic Dutch carrots and mise en scène and style sins and intercultural artistic collectives.
G introduces me to the art director. âTell her about the campaign, Rhys.â
Rhys visibly shivers with excitement under his Native American headdress. âOh my God, itâs so high concept itâs on Pluto. Itâs so underground itâs above ground.â
I tell him Iâm very curious about the new product.
âHells yeah,â says Rhys. âSo are we.â
He doesnât even know what the product is?
âWell, no. But weâd totes line up to taste it. We hear itâs a killer flavour.â
In the hallway we have to edge past a TV crew.
âJust ignore them,â says G. âTheyâre filming our renovation contest.â
The hallway leads us straight through to the centre of the bubble. The ceiling, at its highest point, must be ten metres above the floor.
âMoney comes, money goes,â says G. âYou have to do something with it. May as well be high ceilings.â
In the centre of the bubble is a circular pool area with two yellow slippery slides. The slide on the left is open-topped. The slide on the right is a closed tunnel. Two streams of beautiful naked women with high hair and big breasts slide down them over and over again. The accompanying soundscape seems to be a recording of a busy construction site.
âLike it?â asks G. âItâs an art installation. You have two viewing options. You can either watch the ladies slide all the way down on the left, or on the right you can delay visual gratification until they pop out the end. The fact that I buy important pieces of art like this, it really makes me feel like Iâm giving back to the community â completing the loop.â
Lining the outer area of the bubble are rooms with views of the central pool.
G shows us the kitchen first, where a pair of eager contestants is awaiting Gâs approval. G casts his eye over the space â which is scattered with multicoloured Eames chairs â and shakes his head.
âThe splashback has to go,â he says. âWhat were you thinking? Three out of ten.â
We move on with the TV crew. Pairs of contestants have been assigned to each room. The boom operator tells me that each couple is responsible for renovating a room according to a theme selected by G. The money comes out of their own pockets, with many contestants borrowing against their own homes.
Most are in a state of panic. They stand in the middle of their rooms, heads bowed, weeping silently, with paint rollers in their hands. A rumour is going around that the team with the lowest score at the end of the day will be asked to crawl out of the bubble on their hands and knees, before being whisked off to an hour-long session of electroshock therapy.
I ask what the show is called.
âIs it a show? We hired a camera crew, so I guess it looks like a show. I just wanted a reno, really. The original interior was so last quarter.â
Whatâs in it for the